In 2021, 32 Victorian children died from an unintentional and preventable injury – that’s one child every 12 days.

This campaign highlights the world we’re trying to create – a world where nothing bad happens to kids.

We believe that when nothing happens, there’s everything to celebrate. Because when nothing happens, children aren’t admitted to hospital due to serious injury. When nothing happens, children don’t have to live with the lasting impacts from preventable injuries. When nothing happens, parents don’t have to deal with a lifetime of loss.

Quite simply, when it comes to our children, when nothing happens there’s everything to celebrate. And that’s down to all of us. Together, we can keep kids safe.