Animals

Here’s to nothing. Because when nothing happens, there’s everything to celebrate. And that’s down to all of us. Together, we can keep kids safe.

In 2020, 29 Victorian children died from an unintentional and preventable injury – that’s one child every 12 days*.

Our latest campaign highlights the world we’re trying to create – a world where nothing bad happens to kids.

We believe that when nothing happens, there’s everything to celebrate. Because when nothing happens, children aren’t admitted to hospital due to serious injury. When nothing happens, children don’t have to live with the lasting impacts from preventable injuries. When nothing happens, parents don’t have to deal with a lifetime of loss.

Quite simply, when it comes to our children, when nothing happens there’s everything to celebrate. And that’s down to all of us. Together, we can keep kids safe.

Download our community resources

Watch more child injury prevention videos

do you know the dangers of button batteries?

is your driveway kidsafe?

is your backyard pool kidsafe?

never leave children unattended in cars

is your child restrained safely?

Brand campaign creative partners

Kidsafe Victoria would like to thank creative agency Us+Us and animators Lumberfly for collaborating on the development of this campaign.

*Updated Coroner’s Court of Victoria data September 2021