What does 40 Years of Kidsafe look like?
Pictured: Warwick Teague, Steve Dimopoulos MP, The Hon Jenny Mikakos Minister for Health; Melanie Courtney; Kidsafe CEO, Erica Edmands, Kidsafe President and Matt Welsh, OAM.
Kidsafe Australia was founded in 1979, a year when the average wage was $149, Sony released the first Walkman, McDonald's introduced the "Happy meal", Carlton downed Collingwood in the VFL grand final and the cost of a litre of milk was $0.30.
Kidsafe was established to focus the attention of policy makers and the community at large on the need for improved child safety measures. In 1979 there were 705 child deaths as a result of unintentional and often preventable injuries. To put it in perspective, that's equivalent to a full A380 plane of our previously healthy children, who died from ‘accidents’ such as drowning, falls, car crashes and choking.
Since Kidsafe’s establishment, the number of children in Australia killed by unintentional injury has reduced by over 60% to 170 deaths each year. However, this is still over 3 children a week losing their lives to preventable injuries. Put simply, that's 3 lives too many and 3 families who go home without their previously healthy child.
Through partnerships with government, local councils, community organisations, industry and other not for profit groups, we have helped save the lives of thousands of children by empowering families and carers with evidence-based, practical strategies and knowledge on how to keep their children safe.
Celebrating 40 years of Kidsafe
To celebrate our achievements over the past 40 years and acknowledge those who have supported our vision of making a safer world for kids, we held a celebratory breakfast at Hotel Windsor on the 19th of November. We were joined by the Minister for Health, the Hon Jenny Mikakos, the Director of Trauma Services at the Royal Children's Hospital, Warwick Teague, as well as advocates, partners, volunteers, friends and families.
To view more photos from our 40th anniversary event please see our Facebook Album
While we are extremely proud of our achievements over the past 40 years, injury is still the leading cause of death in Australian children aged 1-14 years. We know we have made a real difference to Australian families; we know our work saves lives – however, there is still much to be done.
We welcome your support to help us achieve our vision for a future free from childhood injury and death, so that children can become happy, active adults.
How can you help?
>Share our resources with friends, family and loved ones.
>Like us on Facebook and Twitter receive important updates
>Take time to perform a safety audit on your home and homes where your children visit.
>Make a tax deductible donation to Kidsafe Victoria.
Kidsafe Vic would like to say a special thank you to Fretzy Kookie for providing us with these amazing cookies and to The Cheesecake Shop Melbourne City for providing us with this fantastic cake for our 40th anniversary! They not only looked great, but they were delicious too!
Without the support of local businesses like these, our 40th event would not have been possible.