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'Elmo Stays Safe' Road Safety Campaign

Elmo and MumThe ‘Elmo Stays Safe’ campaign, developed by Sesame Workshop (the non-profit organisation behind Sesame Street) and Kidsafe with the support of the TAC, RACV and Holden, is designed to prevent child motor vehicle and pedestrian injuries and deaths in Australia.

The campaign contributes to the international effort to reduce child injury and death as part of the United Nations Global Decade of Action for Road Safety.

As part of the campaign, a number of educational resources have been developed for families including an iPad app, e-Book, storybook with associated learning experiences and a television and radio Community Service Announcement.

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27th March 2013 media release