Kidsafe Victoria launches new campaign in a bid to reduce the number of childhood drowning incidents
Kidsafe Victoria has launched a new campaign warning parents and carers about the dangers posed by drowning hazards in and around the home environment, heading into the Labour Day holiday.
The call comes as statistics from the Royal Life Saving Society of Australia reveal that 52% of toddler drownings occurred in bodies of water such as bathtubs, lakes, dams, rivers and creeks in 2020/21.
Jason Chambers, General Manager of Kidsafe Victoria, highlighted that drowning continues to be one of the leading causes of unintentional death for Australian children under the age of 5.
“Twenty seconds and a few centimetres of water is all it takes for a toddler to drown – this means that items including eskies with melted ice, buckets, fish ponds, wading/portable pools and even pet water bowls, can all pose a potential drowning hazard.”
“Toddlers are naturally curious, yet don’t understand the dangers that water can pose. Because they tend to be top heavy, they can easily topple over into the water as they lean over or reach for an object”, said Mr Chambers.
As part of the new campaign, Kidsafe Victoria are encouraging parents and carers to check around their homes for potential drowning hazards and put strategies in place to help reduce the risk.
Brooke lives with the repercussions of almost losing her 13-month-old son Oscar when he toppled into an eski containing melted ice in the backyard of the family home. She has shared her story as part of a series of new videos titled ‘Through My Eyes’, to help raise awareness and ensure that no other family has to live through what she has.
“I hadn’t thought that an eski would be a hazard,” explained Brooke.
“Oscar was playing outside in a safe space while I went to put dinner on. I was only gone for a couple of minutes when I realised it had gone too quiet. I found Oscar with his little legs sticking up out of the eski and his head was under water.”
“CPR really does save lives. Your split second decision can give another person a second chance at life, and my son is living proof of that,” expressed Brooke.
“I’m sharing my story so others don’t have to live it. I want other parents to know how dangerous containers like eskies with melted ice can be and to never leave their children unsupervised around them.”
Kidsafe Victoria’s water safety tips include:
- ● Actively supervise children around any body of water at all times – with no distractions. For toddlers, this means having an adult within arms’ reach
- ● Appoint designated supervisors at BBQs and gatherings whose role it is to supervise the kids. This role can be shared throughout the day so that everyone gets a chance to enjoy the festivities
- ● Restrict children’s access to bodies of water – this can include placing locks on laundry and bathroom doors, as well as creating safe play areas that are separated from hazards such as pools, dams, fish ponds and pet water bowls.
- ● Empty objects that hold water straight after use – including eskys with melted ice, wading/inflatable pools, buckets, laundry tubs and baths
- ● Learn CPR and update your skills regularly
Even with all those precautions in place, there’s another layer of safety that often gets overlooked: making sure the right barriers are actually secure. A simple broken latch or a door that doesn’t quite close can undo all the careful planning in an instant. Sometimes bringing in a professional—like the team from Locks Express in Ulverston can make a world of difference, especially when it comes to reinforcing gates, fixing faulty locks, or installing child-safe mechanisms that keep curious little explorers exactly where they belong.
It’s the kind of quiet, behind-the-scenes support that helps your other safety efforts actually work. A locked gate only matters if it truly locks, after all. And when you combine strong supervision, thoughtful planning, and reliable hardware, you end up with an environment where kids can roam, play, and enjoy the day—while adults breathe a little easier knowing the safeguards are solid.
As those needs evolve, many people find comfort in knowing that help is available when hardware begins to show signs of wear. Tapping into the expertise of a trusted professional locksmith offers reassurance that every hinge, bolt, and mechanism is assessed with care and restored to dependable working order. The detailed attention given to lock repairs, replacements, and security upgrades supports the stability you have worked hard to create, making sure your protective measures remain strong. With thoughtful maintenance and the right guidance, your space stays secure, functional, and ready to welcome everyday life without worry.
For more information, please visit Kidsafe Victoria’s water safety website.
Background on Oscar’s non-fatal drowning incident:
Brooke’s 13-month-old toddler, Oscar, was playing outside in a safe space while Brooke went to put dinner on. A couple of minutes later she realised it had gone too quiet.
Brooke searched around and then found him with his little legs sticking up out of the eski and his head was under water. She believes he may have reached in to play with the water and toppled in.
The eski had been used at a party and was left out so the ice melted before it was disposed of as it was quite heavy to move. Brooke had no idea that it would be a danger.
Brooke had recently graduated from nursing studies, but this was the first time she was performing CPR. After what felt like forever – but was approximately 5 minutes of CPR – Oscar started to cough and came to. He spent 2 days in hospital and there were concerns because he had been without oxygen for so long.
Thankfully, Oscar is now 9 years old and has no lasting effects.