Between the ages of 1 and 5 more children die of an injury related cause than of any other cause.

Each day in Australia, 5,000 children require medical attention; 170 are admitted to hospital and one child dies – all as a result of unintentional injury.  Most of these injuries occur at home and at school. 

Since Kidsafe’s establishment in 1979, the number of children in Australia killed by unintentional injury has been halved.

WHAT IS KIDSAFE?

KIDSAFE - The Child Accident Prevention Foundation of Australia is an independent, non-profit charitable Foundation dedicated to the prevention of unintentional death and injury to children.

KIDSAFE - operates at National, State and Regional levels and in co-operation with Government, industry, schools, hospitals, the media, community groups, voluntary organisations and individuals.

KIDSAFE - conducts injury prevention programs, facilitates media communication, provides information, develops educational resources and initiates special programs to raise awareness of child safety issues and injury prevention throughout the community.

KIDSAFE   - Kidsafe’s extensive media portfolio is a reflection on our credibility and recognition as a brand in child protection activity and education.

We have undertaken a number of activities that address our core business of advocacy and awareness.  Kidsafe has contributed to a number of Australian Standards, in particular the improvement of the safety of basketball rings, bicycle helmets and nursery furniture.  We are a consistent, prominent voice promoting the implementation of mandatory pool fencing and effective child resistant closures on hazardous products. Additionally, we have increased the awareness of dangers inherent in various water-saving regimes promulgated by several prominent authorities.  We have run numerous successful media campaigns raising public awareness of pertinent issues encompassing emerging drowning threats to children, the dangers of hot cars, and the importance of adequate child safety seats, baby capsules and seat belts.  We have also continued to develop our highly successful multilingual SafeKIDSnow fact sheets.

To date, a great deal has been achieved in preventing unintentional injuries to children through wide ranging Kidsafe media campaigns and educational programs.  However, Kidsafe and the community must continue their efforts to save the lives of Victorian children.